If you’re a property professional, the answer is ‘a lot’!
An API is usually developed to deliver specific information, or a range of information, that can be integrated with your system or website. This gives an added dimension to what you offer your clients.
Let’s be honest, most of us are very good at what we do, but there are aspects that relate to our business that we’re not so good at, or simply find hard work. When a software solution has been developed that makes those things easier, less effort and takes the hard work away, it makes sense to use it.
Some companies pay for custom software solutions to be developed specifically for their organisation – but that tends to involve big budgets and takes time. Some companies collaborate with similar organisations to share the cost – and that means that, potentially, you’re sharing with competitors; you don’t have that essential edge.